Write the Future

Nike Write The Future from Wieden + Kennedy London on Vimeo.

I'm not even going to begin to think of production costs for this commercial!! So many sports superstars, so many countries. I sure hope they had separate units in each country, rather than one art department to take care of... ALL OF THAT.

The future of production value here in Manila? Well, it's definitely something we'll aim for.

Happy Weekend everyone!! :-)

Write the Future, directed by Alejandro González Iñárritu. Nike World Cup Advertisement by Wieden+Kennedy http://www.wk.com/. See more at http://www.nikefootball.com.